They are between the ages of 18 and 34. They have tons of talent, travel in packs and tend not to trust mainstream media and traditional advertising.
They’re millennials, and your local business isn’t likely to grow without them.
The question is how to connect with them, convince them to give your brand or business a look and then convert them into customers.
The answer is Snapchat. [Read more…]
Akaash Prasad is a UC Irvine alumnus who earned his bachelor’s degree in Economics. As Digital Account Manager at GMR Web Team, he is responsible for a wide array of marketing activities from strategy development to implementation. In his free time, Akaash enjoys playing basketball, practicing photography, and reading.