Remarketers can soon rejoice because Remarketing Lists for Search Ads (RLSA) will be available within Google Analytics. As of now, only a percent of Analytics accounts have got this very update. A global rollout of RLSA will proceed with the following dates (subject to change at any time):
- April 29, 2015 – 10% of all Analytics accounts
- May 6, 2015 – 50% of all Analytics accounts
- May 13, 2015 – 100% of all Analytics accounts
In order to use this very feature, go through the following steps after logging in to your Google Analytics account
*Admin -> Property -> Tracking Info -> Data Collection
One very important note
*The “Remarketing” Toggle in GA controls search marketing functionality and therefore you must enable this in order to use RLSA correctly.
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Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.