Sometimes when marketers do too much research without questioning sources, encountering myths about marketing is quite common, especially when it comes to the internet marketing. Part of the problem is that there are many marketers who claim to be experts even though in reality, they lack experience.
Since marketing involves imagination, which almost everyone possesses, many novices feel that their creative ideas are worth sharing. This leads to ideas that may not necessarily be factual. Moreover, Internet marketing myths also arise because what works for one business may not work for another. Here is a list of marketing myths worth studying:
- If you create an amazing, eye-pleasing website, the masses will check it out. This “field of dreams” myth can lead to a waste of time if you do not first research a niche in which you can dominate.
- Market saturation is the key to building brand awareness online. This myth ignores the fact that brands are built on loyalty, which comes from a fulfilling user experience.
- Any press is good press as long as they get the name right. The reason this myth isn’t always true is that some consumers respond unfavorably to negative news, which can lead them to spread negative reviews on social media.
- Similar to point one, every business needs a fancy modern website with colorful graphics to bring in new traffic. Actually, what every business needs is a user-friendly, fast-loading website that provides solutions quickly.
- Mass emailing to random prospects helps generate new leads. This myth might be debatable, but the trend in online marketing is moving toward personalization – not mass marketing.
- The best way to compete is to mirror the market leader. This myth doesn’t stand up anymore since one of the keys to SEO is to have your own niche.
- SEO keeps changing; therefore you can’t keep up with it, so why bother? This myth misses the whole point of SEO, which is to connect users with the web content they are searching for. You have to keep up with the latest SEO trends.
- You should only engage with social media followers who want to buy something. Wrong! The point of engaging with social media followers is to nurture relationships to generate future leads.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +