Are you getting the most from your PPC campaigns? If you are getting average or dismal results from your campaigns, there are a number of things you can do to improve. Successful PPC campaigns are more about the landing pages rather than the ads you are running.
Here are seven actionable methods you can pursue to improve your landing page conversions:
- Use white space and clear font.
Make the landing page easy to read by spacing out your copy. Use bullets to make the content easy to read and skim. Also, use readable font for the copy. Avoid fancy-colored fonts for the copy.
- Optimize landing pages to load fast.
Avoid placing heavy elements on the landing page that can slow down its loading speed. Any images, video, or audio used on the landing pages should be optimized for fast online delivery.
- Test different copy and headlines.
Test different copies and headlines and measure their impact on conversions. The most effective headlines are those that appeal to the emotions of your audience. Craft your headlines to make prospects want to read the rest of the landing page copy.
- Have a clear call-to-action (CTA).
Tell prospective visitors what to do when they reach the landing page. Do you want them to leave their number, share your page or buy your offer? Lead prospects with clear call-to-action (CTA) message.
- Add testimonials and reviews.
Instill trust in visitors by providing testimonials or reviews on the landing page. Include recognized “trust badges” on the landing page to reduce the hesitation that visitors may have in joining your list.
- Keep the lead capture form short.
Ask for minimum bare information from prospective leads. This reduces the friction of them providing the information you ask for. You can then follow up on the leads with targeted information that will help you understand their needs and segment them appropriately.
- Use explainer videos.
Use explainer videos on your landing pages. Studies have shown that explainer videos capture the attention of visitors more than plain text, which can help to improve conversions.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.