Redesigning your website to align it better with your brand goals is a wise business decision. You can redesign your site to provide visitors with a better user experience, improve lead generation and close more sales
However, it is easy to get caught up in the redesign process for longer and end up paying higher than you had budgeted for. How do you ensure the web design agency you choose will redesign your website within the stipulated budget? Below are six tips that will help to keep your budget under control:
Take Care of Content
Produce any content you will need for the website before the agency starts working. Any photographs, articles, videos and other types of content should be produced beforehand. If you cannot get the content ready, ask the agency for help in time.
Stick to an Agreed Design
Avoid changing the website design over time. While it can be tempting to incorporate new features not in the initial design, doing so will leave you with a higher budget. Discuss the website design with a lean team.
When the site is being redesigned, avoid the “perfectionism syndrome”. This is where you want your website to be perfect. If the web design company is charging you by the hour, any time you waste trying to get the website perfect will mean extra fees.
Communicate with the design agency in a timely manner. If the agency has to update you on their progress after reaching various milestones for approval, do so quickly. If you are busy, assign another member of your team to be the point of contact with the agency.
Settle Invoices on Time
For website redesign works that have to be paid in milestones, settle the invoices in a timely manner. Most agencies will wait until you have settled any pending invoices before continuing your work.
Have Proper Direction
Have a clear direction on what you want your website to accomplish. Things like landing pages, content and other elements of the website should guide you in your overall direction. These elements should be decided beforehand.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +