Your hospital’s reputation is important, which is why you should stay on top of online reviews about it from patients and employees. Negative reviews can have more effect on people than positive comments. By using these 6 urgent care reputation management tips, you can keep online negativity under control.
Check Search Results for Your Main Keywords
Type the name of your hospital and CEO in Google and see what comes up. Keep in mind that 25 percent of search results for big brands can turn out to be user-generated content. Look for forums and other review sites so that you can monitor reviews.
Use SEO to Push Forums Down the List
Google and other search engines prioritize search results based on the authoritative content. If forums are showing up high in the rankings, you may be able to outrank those links simply by using SEO and being a more authoritative source with respect to keywords that define your business.
Create More Content Pages on Your Site
The more quality content pages you have on your site, the more search engines will recognize your site as an informative authority in your niche. Consumers tend to use the internet to find healthcare businesses, but they will only search so far. Usually, the first few pages give them the links they are looking for.
Use Apps to Find out Who Is Talking About Your Company Online
Trackur is a social media tool that tracks information on who is talking about you on social media, what their sentiment is and their level of influence. Many other online tools provide similar information, such as Google Alerts, Social Mention, and Twitter Search.
Appoint Someone to Monitor Social Media
If you have a social media profile, make sure someone is actively watching it and responding to posts. Resolving customer complaints is essential to urgent care reputation management.
Set Company Policies on Social Media Usage
You can minimize damage caused by employees who make negative comments about your company by imposing strict policies on social media usage regarding your company’s image and reputation.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.