There has been a push as of late to simplify web design for the lay viewer in order to make the page less cluttered, more exciting and more interactive. Here are some trends that tech companies should keep an eye on:
Designers are now integrating interactive data visualizations directly into the HTML coding instead of uploading relevant data information to a coded site for display. In other words, the data itself is the cornerstone of the creation, not just supporting graphs and tables that lend credit to a sales pitch. Integrated tags render these data visualizations visible in search engines. This represents a shift in the way marketers are now viewing online data visualizations and interactivity with consumers.
When it comes to simplifying a page, creating a crisp and easily identifiable icon not only improves the presentation of a website, but also lends professionalism and credit to the brand. The more easily identifiable the icon is, both across numerous platforms and the color wheel, the easier navigation will be within the website.
Parallax scrolling creates the illusion of immersion. In recent years, it has become quite popular. As with any trend, however, expect marketers to overuse it as they experiment with varying degrees of visual demonstration. When used in excess, parallax scrolling can be quite dizzying. When used in moderation, it can tell an engaging story.
Newer fonts are being generated for compatibility across all screens, whereas before, some fonts that would look fantastic on paper failed to measure up when viewed from a mobile device. The push for viewing compatibility is not a new one. A push toward bringing crisp, new designs to the web is inching toward full swing.
If you want your app to stand out, it has to be in bold color. With newer, more complex shades of background colors that individuals can now choose from, you can expect your app to be rendered invisible if the hues and contrasts that you use are not compatible with a backdrop in contrast to your icon.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.