Bear in mind that, as you prepare to launch your app, both it’s relevance and ease of use will determine its success.
Here are five ways to get your app off the ground and working for you:
Know Your Market
If you own a cleaning service, launch an app that speaks to stay-at-home moms. An app geared toward middle-aged men will not drive results. Ensure that your app includes an interactive section about the environmental benefits of the chemicals you use.
Get Them Talking
Listen to the feedback that you get from your customers, and use this information to your advantage. If the general consensus is that your prices are too high, launch an app that sends them a survey per day about whether or not they think certain prices are fair. Offer them a discount for their opinion.
If you own a small shop selling used sports gear, create an app that gives users the opportunity to answer trivia about sports legends in exchange for points, redeemable upon purchase. Have a rewards system in place either way. Also, include breaking news in the sports arena and the team schedules if applicable. When dealing locally, the town should be your priority.
If you’re an orthodontist, release an app that teaches kids how to brush and floss properly to avoid gingivitis. Also, gear it towards parents. As they communicate with their child about proper home-care, your company name is constantly reinforced. Include a game that children can play. If they answer correctly, they get a toothbrush (or some other gift) when they come in for their next cleaning.
Customizing Your App to Customer Needs
Don’t you wish you had more time in the morning? If you work for an office supply company, create an app that allows users to program their daily tasks into their phone. The hard-drive should prompt them to check off essential items, such as school supplies, as they go to leave the house. Next time they need a notebook, they’ll come to you.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.