After Halloween, Christmas is the most expensive and popular holiday. Not only do people tend to spend the most money on Christmas, but surprisingly enough shopping online seems to be the way to go.
If you have a website online and you are doing some sort of a service or selling a product, you need to be ready for this Christmas holiday. Not only are you going to see an increase in visitors, but sales as well.
Give Gifts Away: It might sound silly, but since it is going to be Christmas, maybe you should consider doing a few giveaways to engage both your current and future customers. You can give away small things like gift cards and eBooks, or you can go a little bigger and give things away that are relevant to what your business is about. If you are an author – a Kindle Fire. If you have an electronic store selling mp3s – a new iPod. If you sell coffee – a pound of your best coffee.
Get in The Christmas Spirit: For Christmas (or any holiday) remember to write relevant ad copy and rank for holiday relevant keywords as well as your regular keywords. If you have a keyword such as “discount electronics” try adding other terms such as discount electronics for Christmas or discount electronics for xmas gifts. When writing content, make content that is relevant to the holidays while still being relevant to your products, services and website.
Get Ready For The Crowds: Make sure your website is running smooth and quick enough. People, especially during the holidays, want to get in, get out and move on. Make sure your website loads up quickly and that all of the pages, including the shopping cart and payment processor are moving quickly as well.
Keep It Social: Even though you are going to be busy with your website this Holiday, you still need to make sure you keep up with your social marketing profiles too. Add in a balanced mixture of promotional brand updates as well as holiday updates, interesting facts, specials and more.
Ajay Prasad is the Founder and President of GMR Web Team, a leading healthcare digital marketing agency. He guides small and medium size healthcare practices/businesses in customizing their online marketing strategy, focused on building a loyal base of patients and improving their patient acquisition. Ajay believes in an improved patient experience as the key to successful healthcare business, which can be accomplished with the right marketing plan in place.