Mobile advertising efforts must be incorporated into any marketing campaign that you hope to see get off the ground. Many entrepreneurs set out to launch a mobile marketing campaign but have no idea where to start or what to include. Here are four mobile elements that you must incorporate into your marketing strategy to make your mobile marketing count:
Multi-Level Advertising Infrastructure
It’s important to get your message to as many individuals in your target audience as possible. This means that you need to possess the ability to see what they see and insert your message where appropriate by communicating in the most effective way possible. One of the best ways to do this is to have mobile versions of popular social media pages and to update them regularly. The more access your target audience has to your message, the higher your conversion will be.
Inconsistencies in your mobile approach will lead to many potential customers clicking off your site and never coming back. The best way to ensure the highest conversion possible is to keep information current, avoid duplicate website listings and use mobile viewing as your default template when you launch it.
Promote Your Mobile Apps on Social Media Sites
Social media is a gold mine but mobile apps provide a more interactive user experience than most of the file-sharing platforms today. Be sure to promote your mobile apps on your mobile social media pages. Ensure that the apps are compatible with the operating systems of the preferred viewing media for everyone in your target audience. The more compatible you are, the higher your conversion will be.
Ensure That Your App Correlates to Your Brand
Ideally, your target audience should embody a persona. Your brand should appeal to that persona. To that extent, your mobile app should represent your brand in the most accurate way possible, for just as your brand is a representation of your company, your mobile app is a representation of your brand. Use like color schemes and fonts, and carefully consider the functionality of each of your mobile apps before you release them to the public.
Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +