If your business is primarily B2C you need to be where your customers are. All arguments about not having the time or money take a back seat when you actually know where your customers are. Pingdom.com has come out with statistics on social media behavior. The statistics are primarily based on US demographics.
The surprising result is the young and tech savvy below 30 crowd’s presence is as strong as the 35 to 45 year crowd.
Here is a breakdown of where to find your consumers as per the age profile. So you just launched a new cool bike accessory for kids? Now you know where to talk about it. Cool gadgets? Target sites from the 18+ to 35+ crowd.
It is no secret that social media networking and interactions play a role in brand building and networking. What however helps specially as far as software companies or tools are concerned, these crowds are extremely willing to try out new beta testing stage products.
Hope these stats are of use to you.
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