Since the inception of the Internet, how a business has shaped its Internet presence has changed from simple webpages to flashy websites and full-fledged social media fueled marketing campaigns. Companies must not only consider how they present themselves, but must also be cognizant of the methods used to make their presence known.
Search Engine Optimization (SEO) is important if a business intends to make money online. Even a business that uses the Internet just to establish a presence or announce themselves an expert in their field has to carefully choose its keywords, and make sure it presents content that is not only search engine friendly, but reader friendly as well. Since Google changed its algorithm, one of the newer SEO trends has been for a company to start a blog and use it to attract customers. Blog posts are more search engine friendly, and allow a business to combine offering pertinent information to its customers with optimum keyword search capabilities.
Internet marketing Orange County Style
Internet marketing in Orange County and around the world is user-specific. It is very similar to word-of-mouth advertising, since customers who like a product or service will tell their friends, but instead of these conversations occurring while chatting on Main St., the conversations are taking place through tweets on Twitter and in Facebook walls. To execute an effective Internet marketing campaign, businesses have to go where their clients are, so knowing your customer demographic and social networking sites this demographic frequents is an important factor when developing an Internet marketing campaign.
The newest website design trends revolve around mobile marketing. With smartphones and tablets becoming all the rage, businesses are developing web design platforms that run correctly on a smaller screen. This is an emerging niche market; so many designers are using website outsourcing to have this portion of a business’ web presence completed.
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