Marketing is an inescapable part of doing business no matter what industry you work in. Today, there are more ways to advertise than ever before, which can make it difficult to determine how you should allot your ad spend. For most businesses, local advertising campaigns are the most effective.
But how do you know for sure? And what if one local advertising campaign is better than another? In our age of big data, methods for measuring ROI are just as varied as the marketing channels themselves. The five tips below are proven techniques for accurately gauging the ROI of your local advertising campaigns. [Read more…]