Search engines algorithms are shrouded in total secrecy. So what works in SEO and what does not is merely the result of an analysis of sites that make it to page #1. Some times the keywords show up sooner than expected, at times they do not. It’s very difficult to measure the effectiveness of an SEO campaign because the time frame for results is prolonged. With the mushrooming of SEO companies and the vagueness of operations finding the right company can be an issue.
True, SEO is no science, but it can have a scientific...
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In business we have to trust our service providers. SEO companies are our gateway to online success. But it’s a good idea to keep a tab on what they are doing on our websites. Remember in the online world the website is your business store and you wouldn’t want a wrong description or profile projected! Or worse you wouldn’t want to be taken for a ride after paying those dollars!
Ask them for a keyword list and make sure that they get them right.
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Overnight online success is extremely rare. Most successes are a culmination of the testing, analyzing, improving and testing cycle.
If you really want online success, or even offline success, then you must understand the importance of correct marketing testing.
Ask yourself these questions as a starting point:
- Do I have a website strategy?
- What is my ROI on each strategy?
- Am I you split testing your content?
- Is tracking installed on each page of my
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Link building continues to be an important part of online marketing and optimizing websites. Google, the most popular search engine, relies heavily on the link popularity of websites to determine the page rank of the site. If your website does not have inbound links from other websites, it will not achieve high rankings in highly competitive categories. Boosting the link popularity of a particular web page or website is known as off-page search engine optimization.
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A turnaround in internet strategy is the use of press releases to reach out to millions of users who have internet access and subscribe to RSS feeds. Gone are the days when press releases depended upon a handful of journalists. You can now communicate with your customers directly through Google, Yahoo and other such verticals. Your customers and potential customers should reda about yourproduct on the internet and reach...
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Podcasting is a brand new unsaturated marketing channel based on audio communication at the will of the listener.
What is podcasting?
Podcasting is basically audio over the Internet where people subscribe to listen to content that they deem useful. The best part is that you don’t have to be on a computer to listen to a podcast. It has gone mobile. Listen to it on your iPod. You can listen to what you want, when you want, where you want. And very important: Podcast listenership is doubling and...
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Videos are an effective way to get a message across to our clients and yet they are still under used. With the explosion of web 2.0, videos can be supported by most sites and they can be hosted cheaply too.
A vlog is short for videoblog. It is a blog which uses video as the primary content as technically it is linked to within a videoblog post. A vlog is accompanied by supporting text, image, and additional meta data to provide a context for the video. Vlog like Blogs are updated regularly, generally includes personal...
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A Site Map is an XML file which contains a listing of all URLs and pages on your website. This file is used to inform and direct search engine crawlers so that web pages can be discovered and indexed quickly. It also helps the visitors to your website. It contains the layout of the whole site which helps them to go wherever they want to and get whatever they require. If one may draw an analogy here, a site map helps a visitor of a website to navigate in the same way as the layout map at the beginning of a large national park helps its...
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When he doesn’t know your business. You may say that it isn’t his job. But you are wrong. Your online business is not a wild crazy idea, but a source of your income. Trust the right people to design your website. Your 17 year old nephew may be able to create your website or you can get a free one from several services…they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites have planted the seeds to online success. Many of them are your competitors.
...
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If you are expert in an area and if you have a niche market, forum marketing is suitable for you. This form of marketing is one of the oldest and most subtle forms of indirect marketing. The main purpose of this form of marketing is to establish your expertise, build brand awareness and create visibility.
Forum builds an online community too. However forums are different from social media marketing because SMM is mostly about networking while forums are for problem solving. Here, people ask questions and get answers. It is also...
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