The year 2010 was the year of social media. Social media consolidated its position and by the end of the year major search engines admitted that their algorithm took into account the visibility of a website link on the profiles of the famous and the popular!
The year 2011 will be the year of mobile applications. Internet access via mobiles will increase. Mobile browsers on the other hand will display search results based on location. So ensure your website is a part and parcel of those applications especially if you are in retail,...
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The unofficial results of the census have resulted in a hullabaloo amongst internet marketers. Everyone is asking the same question- should we have a Spanish version of the website"
To quote a popular article eMarketer expects the Hispanic online population to grow by nearly 10 million people between 2010 and 2014.
The above data shows the estimated number of users from Hispanic population segment by the...
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Generally, as business owners we all know exactly what we want to include in our press release. However there are certain guidelines that we need to follow to ensure that people can find us when they search for us online and search engines know which news to deliver when people ask for them.
Normally a press release is based on the format of
Social media has ensured that anyone can talk about anything including your company and how great it is or how it sucks (Aw!)
Are you there during the company bashing sessions on social media platforms?
It is very tough to track everything that is being said about you because even setting up a Google alert with the brand name or product name may not crawl through a social media platform. And that is exactly where the influencers and consumers are. This requires certain amount of manual work but it is worth...
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If your business is primarily B2C you need to be where your customers are. All arguments about not having the time or money take a back seat when you actually know where your customers are. Pingdom.com has come out with statistics on social media behavior. The statistics are primarily based on US demographics.
The surprising result is the young and tech savvy below 30 crowd’s presence is as strong as the 35 to 45 year crowd.
Here is a breakdown of where to find your consumers as per the age...
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Local search and personalization features offered by the search engines are expanding the possibilities for small companies seeking ways to market locally online. This evolution is now allowing for local search marketing and locally based SEO to be combined cost effectively to power increased traffic for online searches. As the statistics below indicate, these searches result in purchases either online or at the physical location. This presents a...
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Major search engines, reacting to local search statistics, are increasing their focus on personalizing and localizing their inquiry results. This evolution benefits small business owners in many ways including:
- Raising Local Awareness Using locally based keywords and phrases such as the names of a neighborhood, city, or county combined with relevant search terms gets SEO results much faster than competing for search terms on a national or global basis. These are, in effect, long tail keywords which define niches in both...
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The main objective of this weeks post? Interviewing Your Potential SEO Company (part 2) is to cover the areas of partnership between the prospective SEO company and your business. The blog consists of questions which help in determining?? whether the company is going to take an active interest in the success of your business or just punch the clock and charge the monthly search engine optimization fees. The basic questions that a company must ask are:-
'How often will we communicate' , 'What is our timeline and how will we...
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The daily evolution of search engine optimization results in the birth of new myths on a regular basis but the old ones dont seem to die with the same regularity. This may be due to the idea that some myths make it easier for companies to sell their SEO services, while others just carry on under their own power. The following is a list of some of the new myths as well as those that might take either a silver bullet or a wooden stake to kill.
- That Google partners with or approves SEO companies - This one is unlikely to die any...
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Advances in alternatives and the decrease of associated costs have taken search engine marketing techniques far beyond the optimization of written content, blogs and articles. One of the most visible and well-known of these advances is YouTube, the video sharing site purchased by Google for $1.65 billion in 2006. A second advance, though not as ubiquitous as YouTube, is the podcast. A podcast is a digital media file which can be distributed over the internet using syndicated feeds for playback on portable media players, laptops and personal...
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