Professional CV vs. LinkedIn Profile

Social media has always been a big part of the job interview process, even before the rise of the Internet. Your professional resume is a form of professional media, but with the rise of the LinkedIn profile, there is definitely another route to take if you are looking for a job.

Even though you can place yourself online in 1000 different places, a professional CV will never lose its relevance. Even if you put your CV online, you have much more control over that then you would over a public media profile. You can easily update your...

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Web Trends for 2012: How SEO, Social Media, Blogging, Web Design & Analytics Will Change

Since the inception of the Internet, how a business has shaped its Internet presence has changed from simple webpages to flashy websites and full-fledged social media fueled marketing campaigns. Companies must not only consider how they present themselves, but must also be cognizant of the methods used to make their presence known. SEO Factors Search Engine Optimization (SEO) is important if a business intends to make money online. Even a business that uses the Internet just to establish a presence or announce themselves...

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Increase Your YouTube Subscribers: The Power of Video Marketing

YouTube is the largest video sharing website and is second only to Facebook as being the most popular website in the world. It is a misconception that YouTube is just for funny videos of teenagers looking for fame. Many businesses, from insurance companies to grocery chains, utilize video marketing on YouTube to better promote their products and services.

Having a successful website strategy can help you develop a YouTube...

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Internet Marketing Trends for 2012

There are many website design trends onboard for 2012. Most of these have to do with the introduction of HTML5, which greatly improves the HTML coding process, however they are also concerned with cross-platform compatibility. While you may not adopt them all, if you are serious about webmastering, you should be aware of them. Your competition is almost certain to take advantage of one or more of these.

How SEO, Social Media, Blogging, Web Design & Analytics Will Change

It is always in your best interest to keep up on...

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Simple SEO Tips & Tricks

At the center of every business's online marketing strategy is Search Engine Optimization (SEO). Mastering the art of SEO is no simple task. Although SEO may appear to be a daunting challenge, consider the follow simple yet effective methods to help jumpstart your SEO campaign.

  1. Keywords! You should be conscious of placing relevant keywords across every page of your website. Keywords are essentially the words someone uses to stumble across a website via a search engine (like Google, Yahoo!, MSN). Therefore, its in your best...

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Social India Conference :: Bangalore, India :: Day 2

Not gunna lie, pretty exhausted after an action-packed weekend… great Social India Conference by day, fun exploration of Bangalore and making some really awesome new friends by night. Thanks to everyone for the positive feedback on the Day 1 recap, it really does mean a lot. Just breaking into this whole personal branding game right now so there’s definitely a lot to learn (finally got a Twitter handle AT the conference – @chrismorherrera). And who better to learn it from than Kiruba Shankar, Founder of

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