Are You Engaging Your Brand Advocates in Social Media?

In the 'social media for business' realm, there are constantly an abundance of tips and tricks being thrown around. From all aspects of both offline and Internet marketing in Orange County and across the globe, we constantly hear different perspectives on how to increase Likes/Followers, induce more activity from our fan base and ultimately enhance our business presence online. However, when it comes down to it, all of these ideas come back to four...

Read This Post »


3 Sure-Fire Tactics to Get Reviews

How many times have you looked at reviews to get more information about a product or service" Wait, let me rephrase that. The last time you bought an app for your phone or searched for a restaurant in your area, did you happen to glance at how many stars it had or what people were saying about it" The answer for most is a resounding "YES"!; and sometimes you probably look at ratings and form opinions without even realizing it.

Whenever I'm looking to buy a new app for my iPhone and can't decide which one to get - especially because...

Read This Post »


Instagram Schminstagram… It’s Time To Use Flixel!

If you haven't heard the name Flixel, take note of it now, because in a few months it's going to be huge. This innovative photography iPhone app allows anyone to create beautiful pictures that have lives of their own.

The interface is simple: you take a picture, and with a few simple taps and swipes on the screen of the Flixel iPhone app, you can manipulate the picture and add motion to the image. Candles can flicker, hair can gently blow in the wind, and pages can flutter. All this in a matter of minutes. In the past, such images...

Read This Post »


5 Ways to Put Some FUN Into Your Internet Marketing Campaign

Internet marketing can be boring, BUT it can be fun, too. Add some jazz to your campaign and watch as your customers get out of their seats and join in on the action. Get Your Social On Social media is quickly becoming one of the most important ways of introducing your business to and engaging your customers. While Facebook has been getting all the attention in this regard, Twitter has picked up steam fast and Pinterest is gaining ground too. By posting tweets relevant to your niche,...

Read This Post »


Saying No to Business Leads

"....since the past few months some of your online scope analysis report has been added with don't take this site. May I know why I should refuse a site when you have identified it as potential scope for online business'?" My boss' email went on to give a few references.

In fact, I did not even know that I had done this (selective amnesia?) or was doing this often (split personality?). I was stumped. Why was I doing this?

NOTE: I never meet the client or communicate with them...

Read This Post »


Our Trials with Reputation Management

In the first week of March, on a Sunday evening I got a call from Ajay, the president of GMR Transcription. It was not a friendly call. As per him a single post by a transcriptionist on scam.com was costing GMR Transcription both in terms of reputation and money. He posed a simple question-If we can get pages on number one why cannot we remove scam.com from the listing" A reputation management company was asking for $10,000 and a years' time. In a moment of total recklessness I told him I could do it in 3 months and for $3000. (You have to be raving mad to make a stupid commitment like that!)

Read This Post »


Designing a Website to Have Maximum Impact on Your Audience

While designing your website your main concern should be your audience. The people who visit and interact with your website are the reason that you are creating one in the first place, right" While designing your website strategy, these are the aspects you need to keep in mind:

LOOK

Predefine the look and feel of your website in terms of the color palette, imagery and visuals. What kind of impression do you want your audience to have of your company" How is your website enabling that" Look at both your

Read This Post »


February 2012 Google Search Updates

As of April 18, 2012 Google will be shutting down AdSense for domains. This only applies for domains hosted by Google. It means that you will no longer be able to generate money from your undeveloped domain. While AdSense was based on quality content, many domains that opted for Adsense had no content whatsoever. This led to great dissatisfaction amongst advertisers, thus resulting in Google pulling the plug on this service.

Google Panda 3.1

Read This Post »



January 2012 Google Search Updates

Although the January 2012 Google updates are less noteworthy than the initial introduction of Panda, they provide evidence that the search engine giant continues to focus on providing results that are faster, more timely and more accurate.


Finding Only the Freshest Results

Minor improvements were made to the freshness update that Google implemented in November. "Freshness" refers to search results with an element of timeliness, such as hot topics or recent events. The latest change in this area involves an...

Read This Post »