Google turns 14 today! The American multinational corporation known for its remarkable search engine capabilities likes to add a dash of personality to everything it does, and so the Google Doodle was born. With this very idea, the iconic company has aptly doodled a chocolate cake topped with candles to mark the occasion.
There is a simple cardinal rule to increasing conversions online: the longer the people are on your website, the more likely they will convert. Don’t forget, however, that this is separate from the more fundamental rule of your online presence: if you’re going to survive and flourish in this crazy online world we inescapably live in today, you need to have fresh and relevant information on your site at all times. So the big question remains: how do you get them to stay on your website? That’s what I’m going to break down for you in this...
As Google shuts down five more of its products and services, the list of recent service closures within the company rises to thirty as the business continues to streamline. The five that are being terminated are iGoogle, Google Video, Google Symbian Search App, Google Mini and Google Talk Chatback. While three of the services did not constitute such a large chunk of the empire, the two major changes are seen as Google shuts down iGoogle and Google Video. The former will be phased out between now and November 2013 and is concession to the...
When you think of searching, you probably think of Google. Since its inception, Google has been one of the most popular search engines on the Internet. Small wonder its new operating system is brilliant at searching just what you want, with Google Now as your new assistant. Google has a chance to surpass Apple using its new search capabilities. With the Android 4.1, or Jelly Bean as it’s affectionately called, searching is as easy as thinking what you want.
It's ironic that in a culture that loves to fast forward through commercials, the first sites viewed after an Internet search are often video-based commercials. YouTube can be a powerful source of advertising for small and medium-sized businesses as long as it's done utilizing best Search Engine Optimization (SEO) practices. Best of all, it's completely free. Here are some tips on how to use local search marketing to dominate YouTube with PR
It’s been about a month now since Twitter started rolling out its redesigned Discover tab, and I think we’re all still trying to figure out what this means for businesses, especially local ones. Focused on making the Twitter experience as relevant and personalized for each user as possible, the retooled Discover tab displays popular articles and breaking stories via Twitter’s real-time search technology that it thinks will interest you the most - based on your interests and location. And of course, the more you use Twitter, the more...
Make Peoples’ Jaws Drop
The best pinboards for your brand are those that catch peoples’ attention quickly. An effective strategy is to think of every possible aspect of your business that could translate into a pinboard topic, remembering that Pi.
For instance, an Orange County web site design firm can create a pinboard that is comprised of screenshots of unique and well-designed webpages depicting Orange County (titled...
Google s Penguin update builds on the multiple Google Panda updates tradition to improve relevance in search results. While the Panda algorithm targets low quality content, the Penguin algorithm targets low quality links. Therefore, it's important to determine which algorithm has caused a drop in your site's search traffic.
There are three ways to help you determine which update affected your site.
I’m sure you’ve heard the news - it is Facebook after all – that Facebook has acquired Glancee for an undisclosed amount of moolah. Speculation is still stirring on what they plan to do with the ‘friendly stalking’ app, but it’s quite simple. And while Instagram was purchased because its popularity and skyrocketing user base was starting to scare the social networking giant, Glancee has been gliding relatively under the radar since its inception in 2010. Let’s take a look at some numbers…
Where are my iPhone fans out there? Is anyone else as addicted as I am? Ever since the iPhone 4S came out last year, Siri has been causing quite a stir in the smartphone world, and has made an impression on millions of people worldwide. But what many are failing to realize is Siri's enormous potential for local businesses.
I know I've told Siri, "I'm hungry for some delicious (whatever) food around here" countless times, and every time she instantly delivers a list of restaurants with ratings and reviews. And after going through the...
