Statistical evidence and technological advancement suggest that the next great advertising platform is going to be built on mobile devices. To maximize on adverts displayed on mobile devices, there are four core factors that you must consider: location, time of the day/week, user behavior and the weather. In essence, it is not safe to assume that the owner of a specific smartphone will be at a given location at a specific time. This means that displaying ads that target a specific geographic region should be approached differently, with a
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Regardless of whether you intend to start a new online business or reinvent the one you already run, it's very important to know that business success doesn't depend on getting a revolutionary idea or opting for a market segment with little competition, but on following specific criteria.
In fact, developing unique products or services that nobody has tested before or choosing a market segment with fewer competitors is the worst possible idea. That's because you have no proof that specific products, services or markets are functional....
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Everyone in digital marketing is familiar with PageRank. PageRank, the link analysis algorithm used by Google's web search engine, has long served as the chief metric to determine the relative quality of Web pages. And now it’s being replaced by AuthorRank. AuthorRank will, in 2013, become the new quality metric that determines search engine rankings. The blogger AJ Kohn wrote that AuthorRank will be “bigger than [recent Google updates] Read This Post »
Facebook wants to rival Google’s core product: web search. The social network has recently introduced “Facebook Graph Search” and it’s a very big deal if you ask search experts. Some say it could rival Google’s ad model. Others hope it’s going to be different from Google Search.
Let’s forget the buzz and talk about facts. Will Facebook Graph Search affect my small business? Short answer: yes. Here’s how.
Searching for a Business on Facebook
Graph Search disrupts the state of web search by allowing users to...
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With the unprecedented growth explosion of e-commerce, retailing and the expansion of the internet marketplace, an overwhelming number of opportunities for starting an online business have emerged. Yet, the question remains: should you take up a job or start an online business? A working job requires less responsibility than owning an online business, solely because the business’s future is not in your hands as an employee, but does not necessarily allow you to do what...
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Facebook is testing a new feature dubbed "Collections," which has the potential to add a whole new level of depth to the social media gargantuan. When participating businesses create a Collections post, viewers have the option to "Want," "Collect," or "Like" the item. Wanting the item adds it to a wishlist, while collecting or liking it will add it to the user's saved products list.
This new feature offers some of the same functionality as sites like Amazon, Google+ and Pinterest, which is why they're unveiling it to begin with. Small...
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Two days ago was the last day of SMX East and my mind is still reeling with 3 days of information stuffing. I am seriously trying to find areas in my brain to pack in everything I've learned, especially now as I'm going over notes and adapting our strategies. (And given that this is a virtually impossible task, I think it just means I need a little vacation time, right?)
The awesome part about attending these sessions is that not only do you listen to expert panelists go over their fortes, but you also get to ask whatever...
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Today was tough at SMX East. It has been great learning from experts on SEO Performance Metrics and Tackling Content Duplication and Penguin Penalties, but today presented new challenges. All of the sessions were running parallel, and...
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Had a great Day 1 at SMX East and learned a lot from the experts on SEO Performance Metrics that I am excited to share with the team.
Now onto new the beautiful Penguin world we live in, and this is straight from the horse’s mouth….
Content Audit: Pull data
- GWT
- Screaming Frog
- Excel Google
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Sangeeta reporting from #SMX #11B
It's back to my first love,SEO; so today I will be attending all SEO seminars. Two back-to-back sessions on SEO Performance Metrics that matter that was PACKED with information.
It was divided into two sessions: General and Technical.
The general session focused on why rankings don't make much difference and why other factors matter. Vanessa Fox and Ryan from Sapient were two of the speakers. According to Vanessa, results take a long time to happen. Moreover, personalization,...
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