Okay guys, I know I have been on and on about social media in the last two posts, so I now want to wrap it up with some uhmm.. advice (of what you probably know).

• Being too direct in your sales pitch could scare people away. So, think passive, think indirect...help people with "how to's" "why's". Listen, share and be humble. Bragging about the money you are making is not going to win you friends.
• When people add comments in response they might need a response from you. If available, follow or subscribe to the hot feeds...

  Read This Post »

In our last post we put a compiled list of the pros of SMM to enable you to reach your objective for online marketing. In this post we cover the cons. We believe (and hope you do too) that knowing the cons will reduce the number of mistakes you are going to make!

Cons:

• Information on the social web moves fast, but often at the expense of deeper personal relationships. Marketers, while they can reach customers in new...

  Read This Post »

Earlier the question was Should we do social media marketing" Now the question is what platform is suitable for social media marketing. SMM works best when combined with offsite marketing and helps cut down offsite marketing costs by continuing with the hype created by the offsite initiative online.

Compiled below is a list of social media marketing pros. Once you have them in a single place it is easier to chalk out your social media...

Read This Post »

Social media has ensured that anyone can talk about anything including your company and how great it is or how it sucks (Aw!)

Are you there during the company bashing sessions on social media platforms?

It is very tough to track everything that is being said about you because even setting up a Google alert with the brand name or product name may not crawl through a social media platform. And that is exactly where the influencers and consumers are. This requires certain amount of manual work but it is worth...

Read This Post »

If your business is primarily B2C you need to be where your customers are.  All arguments about not having the time or money take a back seat when you actually know where your customers are.  Pingdom.com has come out with statistics on social media behavior. The statistics are primarily based on US demographics.
 

The surprising result is the young and tech savvy below 30 crowd’s presence is as strong as the 35 to 45 year crowd.

Here is a breakdown of where to find your consumers as per the age...

Read This Post »