Mobile Marketing: A Smart Tool for Local Businesses

Mobile Marketing means finding ways to market your product for a mobile phone audience. Smartphones, whether the iPhone, Android, Blackberry or other types, are becoming more widely used by people because of the technology and the quality of the Internet use. In fact, today 43% of all mobile phone users have smartphones, a staggering statistic that will only continue to balloon in the next five years. Different companies are beginning to target mobile ideas and henceforth become a Read This Post »


What to Look for When Outsourcing Your Website

For small businesses, it is essential that every dollar is wisely invested for the long term success for the organization. With an uncertain economic outlook and customers becoming more conservative in regards to their spending habits, it is important that smaller firms devise a robust website strategy.

The most important factor to ensure that efforts put forth toward utilizing the Internet in reaching potential customers is to cater to their...

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Adieu Steve

Steve, what I write is not original like you. It has been said a million times over and is being said all over again today. But all the same I would like to say the same things too and I am not that eloquent.

We have all followed your life closely and have tried to emulate you unsuccessfully. What I have realized is that to 'be', you have to 'believe', It doesn't stop at that; that...

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The Art of Exceptional Living Applied to Business

How Jim Rohn's Art of Exceptional Living Applies to Businesses

  • If you plan to begin a business or are a current owner, be sure you are mentally prepared for the challenge. Unless you prepare yourself first, you will have a difficult time starting and/or maintaining a business, regardless of how much time and money you invest in it.
  • Everything begins with your philosophy. For business owners, having a personal and unique mission and/or objective is a reflection of their philosophy.
  • If you wish to be successful,...

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Podcasting In Internet Marketing

Advances in alternatives and the decrease of associated costs have taken search engine marketing techniques far beyond the optimization of written content, blogs and articles. One of the most visible and well-known of these advances is YouTube, the video sharing site purchased by Google for $1.65 billion in 2006. A second advance, though not as ubiquitous as YouTube, is the podcast. A podcast is a digital media file which can be distributed over the internet using syndicated feeds for playback on portable media players, laptops and personal...

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The Power of On-Site Push Marketing

Visitors who has arrived at your site, like what they see, and go to your shopping cart to make a purchase are much like patrons at a restaurant who have perused the menu and have decided on what they want to order for dinner. While the order is being placed the restaurant's waiter or waitress usually plays one of two roles; that of an order taker or that of someone who is trying to enhance the experience of the diner by suggesting appetizers, side dishes, and/or a bottle of wine to complement the main dish. This activity...

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Contact Centers Give a New Shape to Your Direct Marketing Campaign

Direct marketing has been an important part of the marketing mix for small, medium, and even large businesses.

Outsourcing your direct marketing campaign is a wise decision as you can get the help of professionals. A number of multi-national and even small companies have made use of these contact centers to get in touch with their customers and have increased their sales. You too can join the bandwagon and opt for the services of contact centers. Direct marketing involves a number of activities like


Going Beyond the Usual

Online businesses go out of the way to promote themselves. Often the promotion is blatant.

But there is no single step to conversion and after the fist step often nothing happens. So how do you convert your leads into interested prospects?

Simple: Go beyond the usual.

In the offline world we see it happen often. The handyman may thoroughly clean out the garage though it wasn't a part of the job. Your garage mechanic may use some petrol to clean out an old stain in your car upholstery. What will you do? Next time...

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Tweeting for Business

Never thought social relationships are good for business? Use this Three Pronged Twitter Strategy for Your Business and see the results. We have started following it and things are going great. Just thought we’d share it with you.

Share with us some twitter strategies that you apply for your business. We’ll update the list.

 

Best Sangeeta