Remarketers can soon rejoice because Remarketing Lists for Search Ads (RLSA) will be available within Google Analytics. As of now, only a percent of Analytics accounts have got this very update. A global rollout of RLSA will proceed with the following dates (subject to change at any time):
- April 29, 2015 – 10% of all Analytics accounts
- May 6, 2015 – 50% of all Analytics accounts
- May 13, 2015 – 100% of all Analytics accounts
In order to use this very feature, go through the following steps after logging in to your Google Analytics account
*Admin -> Property -> Tracking Info -> Data Collection
One very important note
*The “Remarketing” Toggle in GA controls search marketing functionality and therefore you must enable this in order to use RLSA correctly.