Father’s day is around the corner and there’s a lot already going on. But there are two things which I absolutely love about father’s day. Firstly, the special treatment that I get from my kids and secondly, the heart melting and intelligent ad campaigns from big and small brands.
Be it MetLife’s “My Dad’s story”, Father’s Day Redo from Toyota USA or the “What do you love about your dad” video from Courtyard Hotels, I enjoyed each one of them as a marketer, I think they are brilliant; Emotional marketing at its best. [Read more…]