Getting your business SEO spot-on is essential, especially if you’re a small to medium size enterprise and it’s tempting to throw money in all directions in a scattered attempt to cover all bases. Spending large amounts of your marketing budget to drive you to the top of Google rankings can be as exact and expensive as forecasting the weather. However, a little preliminary research can channel your resources in the right direction and give you the best chance of getting to the top of search engine results.
- Does it look good?
All the right keywords in the world won’t convert visitors to customers unless your website is inviting. One of the most off-putting and amateur bugbears still regularly seen even on the sites of major companies is a mess of fonts, point sizes and unnecessary graphics that slow down loading times, especially on mobile devices and make websites less user-friendly. Spend money here first and get it right. You won’t regret it.
- Ad words are your friend.
Be prepared to spend appropriately. However, if your strategy is off you could be directed at the wrong potential customer so make sure you have a thought out plan of who you are trying to target. Click-throughs will reassure you that you’re using the right keywords to hook those customers in even if they don’t necessary convert to clients at the time. Once you have your keywords they will form the basis of future SEO campaigns.
- Once you’ve addressed the above, spend and spend big.
Never go for the cheapest option as you may find that you get what you pay for. The return on investment if it’s done properly for SEO is considerable. There is an element of toeing the Google-line with demands for increased quality but as SEO rapidly blurs the lines and merges with conventional online marketing it’s worth welcoming the emergence of high-quality content.