Launching a new product? Do you have a well-planned strategy to promote and sell that product? This post will discuss the basics you need to successfully launch a product in front of your target audience.
“Preparation”, a word that has been instilled in us since childhood. We were told to prepare before an examination, match, or competition. The word “preparation” was synonymous with being our best. Entering the professional world, another word was added to our lexicon: “STRATEGY”. Now both strategy and preparation work in tandem. [Read more…]