Finding an inbound marketing company that helps your website gain traffic and revenue can be a challenge. Here are some red flags to watch out for to determine whether or not their online marketing efforts are worth continuing or abandoning for better expertise.
SEO companies that guarantee high rankings in search engines should not be trusted, since search engines deliberately use hundreds of factors in their rankings. The company that boasts such claims may have a successful track record, but most likely because they follow search engine guidelines carefully, which still doesn’t guarantee specific rankings.
Communication is the bridge between people that makes things happen. When two people do not understand each other, very little gets accomplished. So if your inbound marketing agency bombards you with too much technical talk that you cannot understand or if they misinterpret your goals, it’s time to look for better help.
An expert inbound marketing agency should have a good size staff and not just three people working in a garage. A well designed campaign requires tons of work by several people, since quantity of quality pages is the key to SEO. One person can do a lot of work, but it may take many extra months to see desirable results. A strong SEO company has access to many different promotional vehicles.
Lack of Expertise
Be sure to find out the background of the top people and their staff members to gauge their level of expertise. One of the problems with the tech world for newbies is that lines can be blurred between beginners and experts. Marketing degrees and tech certifications help credibility, so ask about them. Don’t believe someone is a seasoned SEO expert just because they run an online marketing company.
No Significant Revenue
If you have seen zero or little results to your bottom line after several months, it’s time to shop around for a new inbound marketing company. While it does take time for search engines to index sites, the more savvy experts understand how to reach target markets and convert leads into sales.